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Advertising in WhatsApp

We run official advertising in WhatsApp, in Status and Channels, and advertising in Facebook and Instagram that opens a chat, and then we set up how enquiries are handled so that none is lost.

Discuss WhatsApp advertising

What we launch

  • Ads in WhatsApp Status
  • Promoting channels
  • Facebook and Instagram ads that open a chat
  • First-reply scripts

Why advertise in WhatsApp

WhatsApp is where people already talk to businesses, and official advertising shortens the way to a conversation.

  • Advertising in the Updates tab

    Ads appear between regular Status updates, and promoting a channel helps people find it in the directory. Personal messages, calls and personal statuses are end-to-end encrypted and are not used to show ads.

  • From an ad to a conversation in one tap

    By tapping a Status ad, the person goes straight into a chat with you: a short path from interest to the first question.

  • Facebook and Instagram ads into WhatsApp

    Ads in Facebook and Instagram can open a chat in WhatsApp: we collect enquiries from several sources in one messenger.

  • Scripts so that no enquiry is lost

    We prepare first replies and questions for the customer and pass requests to the CRM, so that a manager takes the deal forward and you see the source of every enquiry.

What we do in WhatsApp

We work in a clear order, from competitor analysis to reports in numbers.

  1. Competitor analysis

    We look at how competitors talk to customers in messengers: how they reply, which offers they make and where they lose enquiries.

  2. Target audience

    We define who writes to you in WhatsApp: which questions they ask and what stops them from deciding. This is the basis for the advertising and the reply scripts.

  3. Creatives and reply scripts

    We prepare ad creatives with a clear call to write in WhatsApp and first-reply scripts: a greeting, questions for the customer and an offer.

  4. Launch and setup

    We set up advertising in WhatsApp (Status, Channels) and advertising in Facebook and Instagram that opens a chat, and connect tracking: you can see which ad each person came from. Which formats are available depends on the country and the account, and we check this before the launch.

  5. Optimization

    We compare ads and scripts, see where enquiries get lost and improve the replies and offers.

  6. Reports in numbers

    We show enquiries, requests and their source, and suggest the next steps.

Advertising works together with your system

WhatsApp is one of the channels of the system: requests from the messenger go into the CRM together with the others, and a manager takes the deal forward.

Other platforms

All platforms and marketing areas 

Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.

Shall we connect WhatsApp to your advertising?

Tell us about your business and goals, and we will suggest where to start.

Discuss WhatsApp advertisingMarketing