Content and advertising in TikTok
We take a creator or an expert, prepare TikTok content for them and write scripts when needed, and then launch advertising through the TikTok ad account so that the right audience sees the videos.
Discuss TikTok
What we launch
- Content for creators and experts
- Video scripts when needed
- Advertising in the TikTok ad account
- Promoting the best videos
Why TikTok
Content and advertising in one package: we prepare the videos and launch their promotion.
Advertising that looks like content
Ads appear in the feed among regular videos and look like the vertical video people are used to watching, not like a banner.
Promoting the best videos
If a creator's or an expert's video resonated with the audience, it can be boosted with advertising: the Spark Ads format promotes an already published post, and the engagement stays with the original.
Trust through real people
Videos by real people instead of an ad picture help build trust in the brand. TikTok itself names this as an advantage of the format.
Audiences and measurement
The ad account lets you target by age, interests and behavior, bring back people who already interacted with you, and track the result through the TikTok pixel.
What we do in TikTok
We work in a clear order, from competitor analysis to reports in numbers.
Niche and competitor analysis
We study the accounts in your niche: which videos attract attention, how they are built and what they talk about.
Positioning and audience
We define who you are for the audience and who finds you interesting: the topic, the delivery, the image and the value for the viewer. From that we build audiences for the future advertising.
Content plan and scripts
We put together a content plan and, if needed, write video scripts: ideas, a hooking opening, structure and text.
Preparing the videos
We prepare everything for publishing: texts, design and delivery for the TikTok format, so that the videos look consistent and recognizable.
Launching advertising
We set up the TikTok ad account: the pixel for tracking, audiences and the budget. We launch advertising in the feed and promote the best videos.
Optimization and reports
We see which videos and ads work better, adjust the content plan and the advertising, and every month show the result in numbers.
Advertising works together with your system
TikTok is an entry point to the system: attention turns into followers and enquiries, and then the person reaches the website, Telegram or your CRM. Content and advertising work together with the product and the sales funnel.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we talk about TikTok for you?
Tell us about your business and goals, and we will suggest where to start.