Google advertising
We run advertising in Google Ads: we show you to people at the moment they search for your service, set up goals and conversions and run campaigns through to requests.
Discuss Google advertising
What we launch
- Google Search advertising
- Video and other formats
- Goals and conversions
- Remarketing
Why advertise on Google
Google is demand at the moment of search: a person says what they need, and the ad answers that query.
Those who are already searching see you
Search ads are shown to people who are looking right now for what you offer. Such a person already has intent, and your job is to appear in the results with a clear offer.
You control the budget
You set a daily or a total budget, and in search you pay for clicks on the ad. We watch which queries the money goes to: we choose the keyword match types (broad, phrase, exact) and close off the unnecessary with negative keywords.
Ads adapt to the query
A responsive ad is assembled from a set of headlines and descriptions. Google tests different combinations and learns which one answers each query better, and the asset report shows which texts are strong. We write the variants and remove the weak ones.
Goals and conversions, not just clicks
We track requests on the website, calls from the ad and to the number on the site, and app installs. Sales from the CRM can be uploaded back. Automated bidding strategies learn from this data and look for people who take the action you need.
Additions that raise the chance of a request
Sitelinks, callouts, a call button and a lead form can be added to an ad: a person sees more reasons to choose you right in the results.
Not only search
In one account you can also run video on YouTube, display advertising and remarketing to those who have already been on the website. We add formats one at a time, once search already brings requests.
What we do in Google
We work in a clear order, from competitor analysis to reports in numbers.
Competitor and query analysis
We look at which queries people use to find your service and how competitors respond: ads, websites, offers. We study competitors’ ads in Google’s public ads transparency center.
Target audience and structure
We define who searches for your service and with what task: urgently, comparing options, looking nearby. From queries and intents we build the campaign structure: separate groups for different intents so that the ad answers the query precisely.
Ads and pages
We write responsive ads and prepare landing pages so that the query, the ad and the page answer each other and lead to a request. We add sitelinks, callouts, a call button and a form where they help the enquiry.
Launch and setup
We set up the campaigns: the goal, countries and languages, the budget and the bidding strategy. We connect request and call tracking: a search campaign cannot be created without a conversion goal, and the system learns from it. Before launch we check the ads, the links and the counters.
Optimization
We read the search terms report, add negative keywords, strengthen the ads that bring requests and switch off the weak ones. We redistribute the budget towards what brings enquiries.
Reports in numbers
We show spend, requests and the cost of a request by query and campaign. In plain language we explain what worked, what did not and what we do next.
Advertising works together with your system
A person searches for a service on Google, lands on the website or in the app, and the request is recorded: a call, a form, a message. It goes into the CRM with a source and a status, and a manager takes the deal forward. Advertising and the business profile on the map are described on the Google Maps page.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we launch advertising on Google?
Tell us about your business and goals, and we will suggest where to start.