Instagram advertising and promotion
Instagram as a customer-acquisition system: Reels and content bring people to the profile, a lead magnet collects contacts, and advertising brings back the interested and leads them to a request.
Discuss Instagram
What we launch
- Ads in the feed, Stories and Reels
- Strategy and content
- Lead magnets and lead forms
- Retargeting
Why Instagram
Instagram connects content and advertising: Reels and the profile bring people in, and advertising brings back those who showed interest and leads them to a request.
It shows rather than tells
Reels, Stories and feed posts show the product, the people and the process in action. The offer is easier to understand and remember, and the first step is easier to take.
Ads where people are watching
Ads appear in the feed, in Stories and in Reels, among regular content. Stories and Reels are a full-screen vertical format, so we build creatives separately for each placement instead of one picture for everything.
Creators’ posts as ads
Advertising can be built on posts by creators and other authors, with the author’s permission: such an ad looks like live content rather than an ad banner.
Content and ads in one system
Reels bring people to the profile, a lead magnet collects contacts, advertising brings back the interested. For us this is not “running an account”: every post has a job in the acquisition system.
A request without extra steps
Advertising can lead to the profile, to a website, to Telegram or WhatsApp, and a lead form collects contacts without taking the person out of the app.
Audiences from the Meta ad account
Delivery is set up by interests and location. Retargeting brings back people who have already visited the website or seen the ad, and audiences similar to your customers help to find new people.
What we do in Instagram
We work in a clear order, from competitor analysis to reports in numbers.
Competitor analysis
We study competitors’ profiles and their ads in Meta’s public ad library: what they write about, which formats and Reels collect more reactions, how profiles and offers are presented. We look for where your offer can be presented differently and more strongly.
Target audience
We describe who you sell to and what: people’s interests, tasks and objections. On this we build the positioning of the profile, the content themes and the ad audiences.
Content and creatives
We build a content strategy and prepare Reels, Stories, posts and ad creatives: ideas, scripts, texts and design. Content leads to a lead magnet and a request, not just to views, and we adapt creatives to each placement.
Launch and setup
We put the profile in order: the bio, the link, the contact buttons. We connect the Meta ad account, the pixel and the goals. We launch advertising to the profile, the website, a lead form, Telegram or WhatsApp, wherever the person leaves a request. We choose the countries and cities of display in line with platform rules and local law.
Optimization
We see which Reels, creatives and audiences work better, remove the weak and strengthen the strong. Posts that the audience received well we turn into ads, and interested people we bring back with retargeting.
Reports in numbers
Every month we show reach, followers, requests and the cost of a request in numbers: what worked and what we do next.
Advertising works together with your system
Instagram is the top of the acquisition system: we pass the person on to the website, Telegram or the CRM so that the request is not lost and the manager sees which post or ad it came from.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we talk about your Instagram?
Tell us about your business and goals, and we will suggest where to start.