Advertising on YouTube
We run video advertising on YouTube through the Google Ads account and, when needed, write video scripts: from the idea and the text to display setup and reports.
Discuss YouTube
What we launch
- Video advertising in Google Ads
- Video scripts when needed
- Ads in the feed and in Shorts
- Retargeting viewers
Why advertise on YouTube
Video shows the product and the people, and Google Ads helps find those who need it.
Formats for the task
Videos run before and during other videos, in the feed and in Shorts. Short formats suit reach, videos with a clear call suit requests.
Audience by interests and intent
Delivery can be set by interests, topics, keywords and channels, as well as by customer lists and people who already visited the website.
Flexible payment
The payment model depends on the format: for some formats you pay when a viewer watches the video or clicks through, for others, for impressions.
Transparent numbers
The account shows views, clicks and conversions. We tie them to requests and show which video brings customers.
What we do on YouTube
We work in a clear order, from competitor analysis to reports in numbers.
Competitor analysis
We look at which videos and ads competitors and channels in your niche publish: formats, tone, length and calls to action.
Target audience
We define who your viewer is: what they are interested in, what they search for and which questions matter to them. Based on that we choose topics and audiences for the ads.
Video scripts when needed
If you do not have ready videos, we write scripts: an idea, a strong opening, a clear offer and one clear call to action. If you already have videos, we take them into work.
Launch and setup
We set up campaigns in Google Ads: formats, audiences, budget and tracking. We launch advertising in videos, in the feed and in Shorts and lead viewers to a website, to Telegram or to a request form.
Optimization
We compare videos and audiences, switch off the weak ones, strengthen the strong ones and choose the best formats and budget.
Reports in numbers
We show views, clicks, requests and their cost, and decide together what to improve.
Advertising works together with your system
Video brings people to a website or to Telegram, and the request goes into the CRM with a source. That is how you see which video brings customers.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we launch advertising on YouTube?
Tell us about your business and goals, and we will suggest where to start.