Telegram advertising
We run official advertising in Telegram through the platform's ad account: we choose the channels where your audience reads, write the ads and lead people to a bot or a channel where they become requests.
Discuss Telegram advertising
What we launch
- Official Telegram advertising
- Choosing channels for display
- Bots and Mini Apps for requests
- Channel growth
Why advertise in Telegram
We launch it through Telegram's official ad account.
Ads in the right channels
The ad is shown in public channels that you choose yourself, next to content your audience reads. The context of the channel tells people why you are relevant to them.
Audience privacy
Telegram does not use the contents of private chats or contact lists to target ads. Delivery is built around the channels you pick, not around personal data.
A short ad and a clear step
An ad is a title, a short text of up to 160 characters and a button with a link to a channel or a bot. We write several versions and test which one catches your audience.
You can see what the advertising brings
The ad account shows views and the number of people who joined the channel or started the bot after viewing. We combine this with your requests and show it in the reports.
What we do in Telegram
We work in a clear order, from competitor analysis to reports in numbers.
Competitor analysis
We look at how competitors promote themselves in Telegram: which channels and bots they run and which offers and tone they use.
Target audience and channels
We define who your customers are and which public channels they read. We build a list of channels where the advertising will meet the right people and check that they fit by topic and reach.
Ads
We write ads for the Telegram format: a title, a short text and a button. We prepare several versions to test which offers work better.
Launch in the ad account
We set up campaigns in Telegram's official ad account: display channels, the bid and the budget. Telegram reviews the ads, and after that we start the display. The advertising leads to a channel or a bot, and inside the bot a scenario takes the person on: questions, booking, payment, a link to the website.
Optimization
We compare ads and channels by views and subscriptions, switch off the weak ones, strengthen the strong ones and redistribute the budget. The settings of a launched ad cannot be changed, so we launch the edits as new versions.
Reports in numbers
We show views, subscriptions and bot starts, spend and requests in numbers, and agree on the next steps.
Advertising works together with your system
Telegram advertising brings people to a channel or a bot, and then a scenario takes them to a request, a booking and a payment: a bot or a Telegram Mini App accepts the enquiry. Requests go into the CRM with a source and a status, and a manager takes the deal forward.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we launch advertising in Telegram?
Tell us about your business and goals, and we will suggest where to start.