Meta Ads: advertising in Facebook and Instagram
We run advertising in Facebook and Instagram from one Meta ad account: from the campaign structure and audiences to creatives, request tracking and reports.
Discuss Meta Ads
What we launch
- Facebook, Instagram and Messenger
- Campaign structure
- Pixel and request tracking
- Creative tests
Why Meta Ads
One ad account manages advertising in Facebook, Instagram and Messenger, so it is convenient to run it as a single system.
Three platforms from one account
Facebook, Instagram and Messenger are managed from one place: shared audiences, budget and reports. The delivery system looks for people who are more likely to take the action you need.
The campaign goal is yours, not “reach”
Sales, requests or traffic: the chosen goal decides who sees the ads and where. We choose the goal for the business and do not optimize a campaign for metrics that do not bring requests.
A structure that can be scaled
We build campaigns, ad sets and ads so that it is clear what works and the best can be strengthened without breaking the rest.
Audiences of different temperature
New people, warm contacts and retargeting from pixel data: its own offer and creative for each segment. Audiences similar to your customers help to grow beyond those who already know you.
Requests and measurement
Lead forms, the pixel and server-side events record requests and link them to the ads. Requests can be passed to the CRM, and the reports show the cost of a request by campaign.
Tests instead of guesses
We compare creatives and audiences by the data in the ad account and redistribute the budget towards what brings requests.
What we do in Meta Ads
We work in a clear order, from competitor analysis to reports in numbers.
Competitor analysis
We study the niche and competitors’ ads in Meta’s public ad library: which offers and formats they use now and where there is room.
Audiences and segments
We define the target audience and build segments: new people, warm contacts and retargeting from pixel data. For each segment we prepare its own offer.
Creatives
We prepare a set of creatives and texts for the feed, Stories and Reels. We make several versions so that hypotheses can be tested.
Structure and launch
We build the structure of the account: campaigns, ad sets and ads. We connect the pixel and server-side events, set up lead forms and request tracking, and launch advertising to the website, the app, Telegram or WhatsApp. We choose the countries and cities of display in line with platform rules and local law.
Tests and optimization
We test creatives and audiences, compare the results and redistribute the budget towards what brings requests.
Reports in numbers
Every month we show spend, requests and the cost of a request by campaign and source.
Advertising works together with your system
Meta Ads works together with the website and the CRM: a person comes from the advertising, leaves a request, and you see which ad it came from.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we launch Meta Ads?
Tell us about your business and goals, and we will suggest where to start.