Facebook advertising
We run targeted advertising on Facebook that finds the right people and leads them to a request: we analyze competitors, define the audience, create creatives, set up tracking and run campaigns to a result in numbers.
Discuss Facebook advertising
What we launch
- Targeted advertising
- Retargeting
- Lead forms
- Pixel and tracking
Why advertise on Facebook
One Meta ad account shows ads on Facebook, Instagram and Messenger, and we set them up for your goal: sales, requests or website visits.
Advertising for your goal
You choose the campaign goal: sales, requests or website traffic. The delivery system looks for people who are more likely to take exactly that action. We choose the goal for the business, not for impressive reach.
A precise but not a narrow audience
Delivery is set up by location, age and interests. An audience that is too narrow keeps the system from learning, so we narrow it only where it makes a difference.
We bring back those who almost decided
The pixel on the website records what visitors do. From this we build retargeting audiences and audiences similar to your customers: the advertising reminds those who have already shown interest.
A request right in the ad
A lead form lets a person leave contacts without leaving the app. The phone can be confirmed with an SMS code, and the requests are passed to your CRM so that a manager replies while the person still remembers you.
A format for each stage
Photo, video, carousel, Stories, messenger conversations and a collection for the catalog: we choose the format for the task, from getting to know the brand to a request. Ads are shown on Facebook, Instagram and Messenger.
You can see what advertising brings
The pixel and server-side events record requests and purchases and link them to the ads. The reports show which creative and which audience bring requests, not just clicks.
What we do on Facebook
We work in a clear order, from competitor analysis to reports in numbers.
Competitor analysis
We look at competitors’ ads in Meta’s public ad library: which offers, formats, texts and creatives they are running now. We find how your offer can differ and win.
Target audience
We define the target audience: who buys, where they live, what they are interested in and what matters to them. From this we build the audiences for launch: new people, warm contacts and retargeting.
Ad creatives
We create creatives in several versions: images, video and texts for different formats and placements. We think through the first seconds, the offer and one clear call to action, to test what works better.
Launch and setup
We set up the ad account, the pixel and server-side events, the campaign goals and the lead forms. We launch advertising to the website, the app, Telegram or WhatsApp, wherever the customer leaves a request. We choose the countries and cities of display in line with platform rules and local law.
Optimization
We compare audiences, creatives and placements, switch off the weak and strengthen the strong. We launch new creative versions regularly: ads wear out, and fresh versions bring attention back.
Reports in numbers
Every month we show spend, requests and the cost of a request, explain the conclusions in plain language and suggest next steps. If you have a CRM, we match the requests from advertising with what happens to the deals afterwards.
Advertising works together with your system
Facebook advertising leads a person to a website, an app, a messenger or a lead form, and the request goes into the CRM with a source and a status. This shows not only what a request costs but which advertising brings customers who buy.
Other platforms
All platforms and marketing areas
Results depend on the business, the market and the starting point: we do not guarantee sales growth, rating or reach. Account connection and ad moderation depend on the platform, and the availability of ad formats depends on the country and the account. Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.
Shall we launch advertising on Facebook?
Tell us about your business and goals, and we will suggest where to start.