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Marketing, advertising and personal brand

Telegram, Instagram, Facebook, YouTube, TikTok, Google, Yandex and other platforms: advertising, content and expert producing work as one acquisition system connected to the product and to how requests are handled.

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Advertising and marketing

Advertising and promotion on the key platforms

Strategy, content, launch and reports in numbers: advertising works together with your website, app and CRM.

  1. Strategy and audiences
  2. Creatives and content
  3. Launch and management
  4. Reports in numbers

Logos and names of platforms are trademarks of their respective owners and are shown to indicate the platforms we work with. CODE SCALE is an independent agency.

Marketing and growth

01Google Ads

Someone is already searching for the service in Google — we bring them to the site or the app and capture the request.

  • Search
  • Other formats
  • Goals and conversions
Learn more 

02Meta Ads

Facebook and Instagram ads lead into the app, the website or Telegram — wherever the customer leaves a request.

Learn more 

03Telegram marketing

We bring people into a Telegram Mini App or bot, where the scenario takes them to booking and payment.

Learn more 

04Lead generation

Requests from every channel arrive in one system with their source and status.

05CRM and automation

A manager moves the deal through its stages, and the customer base works for repeat sales.

  • CRM
  • Notifications
  • Sales funnel
  1. Ads
  2. Website or app
  3. Enquiry
  4. CRM
  5. Sales manager
  6. Sale
  7. Repeat purchase
Discuss customer acquisition on WhatsApp (opens in a new tab)

Instagram that turns attention into customers

Instagram is the top of an acquisition system. We build the path from the first view to the request and hand the person on: to the website, to Telegram or into the CRM.

  1. StrategyWho we speak to, with what and why
  2. ContentWe build interest and trust
  3. ReelsNew entry points into the audience
  4. ReachNew people discover the business
  5. FollowersAttention turns into an audience
  6. Lead magnetInterest turns into a contact
  7. RequestsThe contact turns into a conversation
  8. SalesMarketing connects to revenue

We build the path from the first view to the request and the sale, and the account grows along with it.

Where Instagram hands the customer over

  1. Instagram
  2. Website
  3. Telegram
  4. Lead magnet
  5. CRM
  6. Manager
  7. Sale

Shooting, profile design and regular posting are the tools of that system.

Discuss Instagram

Reach, followers and sales depend on the niche, the product, the offer and the budget. We promise no specific numbers or guarantees: we agree on how the work runs and on what counts as a result.

Expert producing and personal brand

We turn expertise into a systematic personal brand, a product and a path to sales: the expert at the centre, and around them six elements that work for each other.

Expert
  1. Positioning
  2. Content
  3. Audience
  4. Product
  5. Funnel
  6. Sales

How it works together

  • Positioning and content gather an audience around the expert.
  • The product turns attention into a clear offer.
  • The funnel and the CRM take an interested person through to the purchase.
A client app screen of Private Coaching Platform: the programme and sessions

An example of an expert's digital product

Private Coaching Platform

Our interactive concept: the programme, sessions, payment and a personal account for the client under the expert's brand.

Open the concept  (opens in a new tab)

The path of the expert's customer

  1. Expert
  2. Instagram
  3. Telegram
  4. Lead magnet
  5. Product
  6. Funnel
  7. CRM
  8. Sale
Discuss producing

Producing is joint work: the expert stays the author of the meaning and the face of the brand. Audience growth and sales depend on the niche, the product and the budget, and we promise no specific numbers. Private Coaching Platform is our demonstration concept on fictional data, not a client case.

Shall we discuss your task?

Tell us what the business needs — we will suggest a product format and the next steps.

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